Branding & Advertising
Images that evoke emotion, words that compel and persuade. Our clean, strong design work and memorable advertising campaigns break through the noise and clutter to reach people where they watch and listen. Our award-winning creative work delivers our clients' messages with a powerful impact.
Advertising and design services include:
Logo development
Collateral material
Print, radio and television advertising
Outdoor advertising
Print production and management
The Brand Styleguide
Identifying what an organization is at its core; what it values and what distinguishes it from its competitors is a powerful process. It allows an entity to simply and effectively convey what it is and what it has to offer through words and images. At its best, a brand has the power to:
Distinguish. In a world where audiences are bombarded by competing messages, a true, consistent, and compelling brand allows an entity to break through and be heard.
Communicate. In a marketplace where self-claims are often false, a brand communicates the truth by fixing on the essence of a company or organization.
Connect. It resonates with target audiences by speaking to their most essential needs.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication - and one you do not want to be without.
The Process
Our interactive branding process typically involves a half-day session with key members of your company, clarifying the essence of the company, organization, program or region you are seeking to brand. Among the elements we ascertain through this process:
Define the Core
Values/Assets.
What are the core values of this brand? Your values are at the heart of what you stand for, and are a part of every aspect of your company, from the way that you portray yourselves in the marketplace, to the way that your company or organization is managed internally.
Personality.
If we were to personify a brand, what would it be like? Who will the brand's personality attract? Is this who we want to attract?
Vision.
If we were to imagine the future of the brand, what would that future look like? What are the ultimate goals of the brand, regardless of constraints such as capital and time?
Identify the Target
Target audiences.
Who are the lightning rods for our message? Who are we trying to influence and how?
Differentiators/Drivers.
Who are our competitors? How do we differentiate ourselves from our
competitors in ways that are real and true today, not aspirational? What are hot buttons that will drive our targets to us?
Associations.
What are current associations, either
positive or negative, with our region/brand?
Perceptions vs. Reality.
What are the perceptions of our brand versus the reality? Why do these
gaps exist?
Trends.
What cultural trends can we leverage to distinguish and promote our brand?
Refine the Message
Core Message.
How do we convey the essence of our brand values in a message of 15 words or less?
With this knowledge, we create your personalized Brand Styleguide. This document incorporates and refines all the outcomes from a branding session and serves as a guide for how to talk about, depict and use the brand.
February 24, 2010
Ron Sachs Communications wins 27 ADDYs, including Best of Show & Judges' Choice
