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Initiatives

Partnerships in the Public Interest

Our initiatives provide the synergy that allows an organization to break through, transforming its public purpose objectives into prime time television, drive time radio, front-page news and important new relationships. We create nationwide, regional and state-level public educational initiatives that generate significant media coverage, Web hits and airtime for important issues and positive visibility for corporate sponsors and non-profit partners.

Formula for Success

• Form a compelling coalition of private corporate benefactors and respected non-profit and government agencies in support of a public purpose objective.
• Conduct a news-making poll or economic development study.
• Release the poll or study results at a high-profile news conference, featuring key executives from partner organizations.
• Educate with a state-of-the-art Web site.
• Magnify the exposure with a nationally broadcast television special.
• Extend the reach with a free national distribution of the television special to public schools and interested government and non-profit agencies.

Advantages for Corporate Sponsors:

• We will create a high-visibility public purpose initiative that is in perfect alignment with a sponsor's corporate goals and objectives.
• We will attach highly credible content partners to the initiative, including top government and non-profit agency heads and experts, forming important new relationships for sponsors.
• The initiative will be branded for corporate sponsors, with visibility on the Web site created specifically for the initiative, at media events and in a 30-minute television special.
• Sponsors may receive up to three minutes of airtime for their commercials as well as product placement within the television special, which will be broadcast nationally on network affiliate stations and national cable outlets.
• Sponsors have content review and input at every step in the process.
• We will launch the initiative with proven strategies to generate significant print and broadcast media coverage, with recognition for sponsors.

Advantages For Partners:

• We will create a high-visibility public purpose initiative that is in perfect alignment with a partner's goals and objectives.
• Government and non-profit partners may provide seed money to help launch an initiative or may merely provide content input and expertise.
• We will recruit corporate sponsors to fund a broad public education effort that many partners could not afford to fund on their own.
• We will attach partners' brands to the initiative, providing visibility at media events and in media coverage, in a 30-minute television special, and on the website created specifically for the initiative.
• Partners have content review and input at every step in the process.
• We will launch the initiative with proven strategies to generate significant print, Internet and broadcast media coverage, with recognition for partners.

Notable Campaigns:

• The National Hurricane Survival Initiative
• Safe Steps
• Drive for Life
• Money Wise Florida
• Explore Adoption

Selected American Initiative Partners, Past and Present:

• Volvo Cars of North America
• AIG Auto Insurance
• Allstate Foundation
• AAA
• Ounce of Prevention Fund of Florida
• Plylox
• Travelers
• Progress Energy
• AT&T
• The State of North Carolina
• The State of Florida
• The Salvation Army
• National Association of Emergency Management
• National Association of Police Organizations
• National Sheriffs' Association
• National Hurricane Center
• National League of Cities
• GEICO
• AutoNation USA
• Sears Auto Center
• Macy's Florida
• Royal Caribbean Cruise Lines
• National Center for Missing & Exploited Children