Sallie Mae Fund, RSC To Reach Latino Students

August 01, 2005

TALLAHASSEE - Ron Sachs Communications has been engaged by The Sallie Mae Fund to help bridge the financial-aid information gap that keeps too many minority students in Florida from pursuing a college education.

Ron Sachs Communications will support The Sallie Mae Fund by generating media coverage of a statewide bus tour designed to arm Latino students and their families with information about paying for college. The firm also will support The Fund's general "college is possible" minority outreach efforts through relationship building, video production and placement and earned media.