Ron Sachs Communications Adds Byrd Institute To Client Family

April 14, 2006

TALLAHASSEE - Ron Sachs Communications, Florida's leader in public service initiatives, has been selected to advise the Johnnie B. Byrd, Sr. Alzheimer's Center and Research Institute on its strategic and communications needs.

The partnership reflects Ron Sachs Communications leading involvement with Florida institutes and agencies serving the public interest. The Byrd Institute will draw upon the Tallahassee firm's public affairs, communications and management expertise.

"The Byrd Institute's mission is to find a cure for Alzheimer's and other diseases that affect memory. The Byrd Institute is positioned to be a national leader in Alzheimer's research. It is an honor for all of us at Ron Sachs Communications to work with the Byrd Institute and to be part of its progress in finding a cure,'' said Ron Sachs, president of Ron Sachs Communications.

The Byrd Institute, located in Tampa, Fla., works collaboratively with a statewide network of investigators seeking treatments for Alzheimer's. It is the only Florida institution currently designated an Alzheimer's Disease Research Center by the National Institute of Aging.

Ron Sachs Communications is among the nation's top 100 public relations firms and is consistently ranked in the top three firms in Florida serving corporate, government and non-profit clients.