Ron Sachs Communications earned seven statewide Golden Image awards from the Florida Public Relations Association this week, including the Dick Pope All Florida Golden Image Award, Florida's top public relations award for the year.

Ron Sachs Communications Wins Seven Statewide Public Relations Awards, Including Top Prize

August 14, 2009

(BOCA RATON, FL.) Ron Sachs Communications earned seven statewide Golden Image awards from the Florida Public Relations Association this week, including the Dick Pope All Florida Golden Image Award, Florida's top public relations award for the year.

The seven awards won by Ron Sachs Communications were the most won by any firm this year at the FPRA Golden Image Awards presented August 11 at the Boca Raton Resort.

Ron Sachs Communications won Florida's top public relations award for the year - the Dick Pope All Florida Golden Image Award - for its Yes on Amendment 4 for Conservation campaign, which also was honored with a Golden Image Award and a Judges' Award in the public affairs category. The campaign used low-budget social networking and Web-based viral strategies as well as public relations and targeted advertising to help win passage for a Florida constitutional amendment that provided tax incentives for conserving privately owned wildlife habitat. The campaign helped boost public support for the measure from 37 percent in a pre-campaign poll to win backing from 68 percent of voters in the 2008 election.

"I'm pleased that our team was recognized by such an important professional organization for this innovative and successful campaign," said Ron Sachs, president of Ron Sachs Communications. "2008's Amendment 4 is a great measure to conserve Florida's natural heritage, and I'm proud that FPRA recognized our efforts to ensure the campaign was successful at the ballot box."

Gov. Charlie Crist's Explore Adoption initiative, created by Ron Sachs Communications in partnership with CoreMessage, also won a statewide Golden Image Award in the public service category. Within two years of launching the campaign to encourage public adoptions, Florida boosted the number of adoptions by 19 percent.

In addition, the "Explore Adoption" 30-minute television special produced by Ron Sachs Communications with CoreMessage and Evolution Media won an Award of Distinction in the Video Public Service category for videos of More Than One Minute.

"I could not be prouder of our work to help Florida children be adopted from foster care into forever homes where they will be loved and protected," said Michelle Ubben, partner and chief operating officer of Ron Sachs Communications. "Our team did stellar work on this terrific project, and I'm proud that the judges found it worthy of recognition."

Ron Sachs Communications also won both a Judges' Award and an Award of Distinction for its work publicizing the case of Rachel Hoffman, a Florida State University student who was murdered by drug dealers in a botched sting operation after being enlisted as a confidential informant by the Tallahassee Police Department. Public outcry from the tragedy helped prompt passage of a new Florida law changing the way police use confidential informants.