Client Teams

Beth Watson is a respected communications professional with more than 20 years of experience in public relations and corporate communications. Beth began her career at Walt Disney World Co. in Community Relations and has worked with various Orlando businesses including the Foundation for Orange County Public Schools, Enterprise Florida, and SunTrust Bank. Beth has also worked as an independent consultant, providing counsel to a diverse and challenging range of local, state and national organizations with interests based in Central Florida, including the Children's Home Society of Florida and the Consortium of Florida Education Foundations.

Beth is a proud Florida native and active in the Central Florida community. She graduated from the University of Central Florida with a degree in English Language Arts Education, and has studied not-for-profit leadership at the Philanthropy Center at Rollins College.

Dia Kuykendall has spent the last three years with Visit Florida, the official tourism marketing corporation for the State of Florida as the spokesperson and then as the public affairs manager. Dia is also an adjunct professor in the School of Journalism and Graphic Communications at Florida A & M University.

With a background in political communication and messaging, Dia has played a lead role in developing and executing strategic communications plans, including a wide range of traditional public and media relations activities, as well as highly targeted outreach efforts in the state government sector. As an award-winning public relations strategist, Dia has successfully orchestrated legislative and public awareness campaigns, all of which have deepened the profiles of her employers.

Dia previously worked as a reporter for Milwaukee's NBC affiliate WDJT-TV, production assistant for C-SPAN's Washington Journal in Washington, DC and is a member of the Arts & Entertainment Task Force for the National Association of Black Journalists. Dia also serves as a public member on the Advertising and the Unlicensed Practice of Law Committees for the Florida Bar. Dia is a graduate of Lane College in Jackson, Tennessee and earned her master's in journalism from Florida A & M University.

Jon Peck spent more than eight years in daily print journalism, regularly dealing with leaders at the local, state and national levels, before embarking on an award-winning 26-year career in state government highlighted by his service as press secretary to Governor Bob Martinez. He has served at the top levels in executive agencies under eight different governors and two attorneys general.

Peck has served as chief spokesman for state agencies, including the Department of Community Affairs, the Department of Elder Affairs, the Division of Emergency Management and, most recently, the Florida Commission on Human Relations. As an aide to two attorneys general, he helped shape messaging for the Attorney General's Office and played an invaluable role translating legal issues into English for the general public, law enforcement agencies and government officials around the state. During his journalism career, Peck reported on government, politics and the legal system for the Tampa Times, Florida Freedom Newspapers, United Press International and South Florida Sun-Sentinel. He is a graduate of the prestigious University of Missouri School of Journalism.

Erica Villanueva is a multi-cultural, multi-lingual communications professional specializing in Spanish media outreach. She graduated from the University of Central Florida with a degree in Journalism, and then studied abroad in Madrid, Spain, earning a Master's degree in Spanish Language and Culture from New York University. Before arriving at Ron Sachs, Erica worked for the Florida Governor's Office of Citizen Services and the Florida Department of Elder Affairs as the Cross-Cultural Media Liaison. Erica has lived around the world and had traveled extensively in Europe, and South America. She stays active in the Tallahassee community as a member of the Junior League of Tallahassee and the Florida Public Relations Association.

Herbie Thiele is a senior account executive who joined the Ron Sachs Communications team in 2009. He specializes in planning and implementing regional and statewide issue campaigns. Herbie has an outstanding ability to quickly establish positive rapport with government agencies, media outlets, community organizations and the general public. He is a member of the Florida Public Relations Association and coaches Junior Major League Baseball.

Jessica Clark joined the Ron Sachs Communications team in 2010. She specializes in new media strategies, branding and message development. She was deeply involved in a highly successful statewide campaign for Lauren's Kids, publicizing a walk across the state to raise awareness about child sexual abuse. She graduated from Florida State University's College of Communication and Information, earning a Bachelor's degree in Public Relations while also studying abroad in London, England. Before joining the firm, Jessica worked on political campaigns, and provided branding and new media services to health care, local government and higher education clients. Jessica has been a member of the Florida Public Relations Association since 2007 and currently serves on the Capital Chapter Board of Directors. She is a two-time FPRA Image Award winner.

Zoe Sharron joined the Ron Sachs Communications team in January 2010. She graduated summa cum laude from Florida State University with a degree in English and excels in drafting messaging, website copy and remarks for a wide range of clients. Her work has earned her many praises, including the Florida Public Relations Association's Award of Distinction for the Florida Academy of Family Physicians Vaccine Awareness Campaign in April 2011.